Have a sneak peek at our agenda!
With IMS Global just round the corner, we thought we’d give a little preview of what we have in store for you. Remember, it’s too not late to register for your FREE IMS Global pass, or why not go for our VIP package and all the exclusive perks that go with it?
Day 1
Join Ad Council, Max Slack, Made.com and Awin as they discuss: The greater the influence, the greater the accountability: Social Good and Activism within the Influencer Channel. They’ll be answering questions such as, with consumers increasingly placing their emphasis on brands that share their values, how can brands communicate their beliefs through influencers effectively? and authenticity is the key, are brands impactfully and authentically leveraging authenticity in social influence?
Day 2
With the WHO, and the UK Government to name a few partnering with influencers to disseminate communications and combat misinformation, is the transparency that Influencer Marketing brings being finally recognised? Join BCMA, GroupM, Persollo and Edelman as they discuss – Future Gazing: Will all marketing in 5 years time be influencer focussed?
Day 3
How to grow your reach and following with Branded Content Ads: Instagram’s Paid Partnership tool and Branded Content Ads are revolutionising influencer marketing campaigns. Learn about how you should be using this powerful tool to boost your reach and following – and hear best practise advice direct from Instagram.
Day 4
According to the IAB YouGov report, the biggest challenge faced by brands is the difficulty in measuring the effectiveness of a campaign over an extended period of time (47%), so how can we combat this to ensure that the right metrics are the basis for measurement. Join our panel discussion –
Metrics that matter: understanding influence through data, creativity and psychology, with Scott Guthrie, Influencity and VisitBritain.
Make sure to watch this space for our full agenda launch, coming soon!
