As consumers increasingly demand inclusivity, authenticity and transparency, and support brands that reflect their values, influencer marketing is taking the spotlight. The influencer marketing industry is going from strength to strength, with Business Insider Intelligence estimating that the influencer marketing industry will be worth $15 billion by 2022. To support this we are playing our part by introducing a brand new virtual offering, the Influencer Marketing Show Global.
More brands are looking to work with creators, but this doesn’t come without its challenges. Our goal is to develop an agenda that is packed with relevant and engaging sessions delivered by experts that will give anybody, no matter where you are on your influencer marketing journey, a range of immediately actionable takeaways.
We hope to give you an idea of how the industry has coped during this period, what opportunities have been presented, and how the industry can envision its evolution moving forward. Key themes will include: mastering social commerce, metrics that matter, pricing creators, TikTok for Business, influencer vetting, how to integrate influencer content, platform diversity, and how the political, social and technological shifts are changing the way brands connect with their audience. Expanding on the brand-led content, there will also be a day aimed solely at content creator strategy.
To help showcase how you can make the most of this golden opportunity, we will be exhibiting a range of different formats.
We look forward to announcing our first round of sessions soon.