Our 2020 Session Agenda

Sessions are scheduled in GMT Time Zone.
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  • Day One


  • If someone asks how your influencer marketing program stacks up, could you back up your answer? How about:

    - EMEA versus the USA - You versus industry competitors - Performance today versus pre-COVID results...

    And the list goes on. Without benchmarks or comparisons, how do we hold ourselves accountable? Do we really know what success looks like?

    In this session, Nate Harris, Director of Marketing and Innovations at CreatorIQ, will unveil CreatorIQ’s free influencer marketing leaderboard platform -- Share of Influence. Bonus: All attendees will be granted exclusive EMEA access so you won’t want to miss this one.

    Key Takeaways: - A deep look at three kinds of benchmarking: versus industry, versus competitor, versus self - New product unveiling: Be the first to see CreatorIQ's Share of Influence dashboards - Goody bag: Exclusive access to the first-ever EMEA beauty industry benchmark report
    Industry Insight
    Measurement
    Strategy

  • Key Takeaways: - How to promote your organisation’s values and purpose through harnessing the power of the influencer channel - With consumers increasingly placing their emphasis on brands that share their values, how can brands communicate their beliefs through influencers effectively? - Two way vetting, how to make sure partnerships are mutually beneficial - Authenticity is the key, are brands impactfully and authentically leveraging this social influence?
    Culture & Community
    Thought-leadership
    Transparency & Authenticity

  • 2020 is a year resetting expectations across the board. Influencer marketing continued to thrive, but how will things be different in the future? Join Nickolas DiSanto and Sanchit Sareen as they reveal the trends that will shape 2021 including virtual influencers, shoppable streaming, and a new wave of influencer investment. Key Takeaways - Predicted influencer investment around the world - How technology delivers to scale your influencer growth - How to adapt now to prepare for 2021’s hot trends
    Commerce
    Data Management
    Future-Gazing

  • Is the absence of an infrastructure for influencer marketing an impediment to growth and development? No matter how you describe it, too much competition or too many players in the market generally prevents the market from growth. Many other industries have solved this fragmentation with alliances. Opt-in-based marketplaces for influencer marketing have many advantages compared to discovery platforms. The drawback is that you need to search many marketplaces to find the right influencers – or not miss out on opportunities. Imagine all those marketplaces were connected. Whether you are on the buyer or supply side – everything would work across platforms: Search, making deals, campaign management, stats, payments and more. This is what Mikz Alliance is all about. Key takeaways: - Why influencer marketing needs a global infrastructure to grow - How the world’s first open exchange for influencer marketing works - Understanding the whole campaign workflow across platforms - How buyers can create a free self-service account at www.mikzmarket.com (this last one is a bit sales-y)
    Culture & Community
    Data Management
    Future-Gazing

  • Find out how quality creative is the key to standing out amongst a sea of advertisers in Q4 and beyond. At a time when consumers are online more than ever before, it's important to cut through the noise and grab their attention. Key Takeaways: - How brands are overcoming production challenges and sourcing new content - Why you need volume and variety and how you can still get both - How to keep your content fresh and get more bang for your buck, as well as using your influencer content in Branded Content Ads
    Collaboration
    Creator Content
    Culture & Community

  • Join Rahul Titus, Head of influence at Ogilvy as he discusses actionable change to be taken against influencer pay disparity. In this session they will discuss the moral duty of agencies and social platforms to lead from the front and what we can do to help drive change across influencer marketing.
    Future-Gazing
    Industry Insight
    Strategy
    Thought-leadership
    Transparency & Authenticity

  • A round up of the day, highlights and comments from our Chair!
    Industry Insight
    Thought-leadership

  • Day Two


  • Building your personal brand sounds, well personal. But the power of personal branding is not just beneficial for individuals. The collective power of a team’s personal brands compounds into attention that can change the future of your entire businesses. You see, your employees’ personal brands have 10x the reach of your company brand because people spread messages in a way that mass marketing simply can’t. In this talk Amelia will walk through the power of personal branding at scale and how to roll it out as a strategy for your business.
    Industry Insight
    Strategy
    Transparency & Authenticity

  • With the World Health Organisation and the UK Government to name a few partnering with influencers to disseminate communications and combat misinformation, is the transparency that influencer marketing brings finally being recognised? This panel discusses whether this will progress to official bodies using the influencer channel to reach certain demographics in the future and what the future landscape looks like. Performance metrics are being used increasingly within the influencer channel but does this open more doors for more budget and will influencer marketing, in fact, be the centre of marketing strategies going forward as less advertisers are seeing it as an "add-on"?
    Future-Gazing
    Industry Insight
    Measurement

  • There are 2 billion Muslims across the world with a rapidly growing consumer spend. Brands from Nike and Adidas, to Amazon, Tesco, Tommy Hilfiger and Dolce & Gabbana have all created dedicated strategies for this market. This session will walk you through who Muslim consumers are in the UK, North America, the Middle East and Asia, what’s important to them, what Ramadan is and the major mistakes to avoid and how to capture this growing market. Key Takeaways - - Marketing and targeting beyond Ramadan - How to build relatable and authentic campaigns - You must talk to Muslim consumers about your products - The value of the Muslim economy is growing fast - Extending your strategy to the Middle East and Asia
    Culture & Community
    Industry Insight
    Strategy

  • The world is moving faster than your team. Trends explode overnight and are dead memes by evening. This world isn’t for the faint hearted, and it makes relevance a challenge. So, how can brands succeed? How can a full media ecosystem support pivotal changes overnight when it comes to content direction? How can you work with a creator that has a scandal? All of these factors have a tech solution and a human one. So don’t rely on tech, but don’t put it all in the hands of people.
    Creator Content
    Culture & Community
    Strategy

  • In just 6 minutes you’ll learn how a creative campaign with influencers created major hype for a new McDonald’s product and increased sales of a classic version of it at the same time. Thanks to a successfully developed influencer marketing strategy, McDonald's received high audience engagement, large amounts of user-generated content for a seasonal product launch, and an unexpected bonus effect. Join us and bring your questions to the Q&A session with Edgars Liielnors, Global Business Development Manager at AIR Media-Tech. Key Takeaways: - How to create short campaigns with long-term effect - Match mechanics with objectives - Learn key strategy components for receiving high audience engagement and increasing UGC
    Creator Content
    Culture & Community
    Industry Insight
    Strategy

  • In 2020 the game changed; consumer behaviour shifted, and now human connection is more important than ever. What is the role of influencer marketing in this, and as brands, how do we need to evolve to stay relevant to consumers? Lauren Spearman will discuss this along with the importances of creativity, community and collaboration.
    Thought-leadership

  • This session will be a refresher on why to choose to work with Virtual Influencers, how they have been implemented successfully, and what the next 5 years have in store. Key Takeaways: - What’s driving the industry, what are the recent market and tech developments - Which industries about to explode - What you should be doing - What is the Regulation in this area
    Creator Content
    Future-Gazing
    Thought-leadership

  • - With the uncertainty facing certain platforms, how can you make sure that you aren’t spending where you shouldn’t be? - Budgets are being increasingly scrutinised, so what is the next big platform to achieve ROI? - What does success look like when it comes to your multi-platform campaign?
    Data Management
    Measurement
    Thought-leadership

  • A round up of the day, highlights and comments from our Chair!
    Industry Insight
    Thought-leadership

  • Day Three

    (CREATOR DAY)

  • When the platform changes and the world gets turned upside down, how do you stay relevant and continue to grow on social media? In this talk I tell you how to create content that people want to see, share and crave more of! I also discuss how adaption is the most important thing when it comes to growing on social media and working with brands.
    Creator Content
    Industry Insight
    Strategy

  • A discussion on inclusion and morals clauses
    Creator Content
    Culture & Community
    Transparency & Authenticity

  • The global pandemic thrust the industry’s chaotic payment structure back into the spotlight when brands paused or stopped their campaigns. Content creator pricing can be absolutely puzzling, and channels come with their own set of challenges. One reason may be simple supply and demand. Competition among female content creators in almost every tier is highly intense. As a result, content creators tend to lowball their rates and/or allow brands or agencies to exploit them. There’s also some anecdotal evidence that men are inclined to be better negotiators when it comes to rates. The influencer marketplace has no regulation and little constraint where payments to content creators offering similar deliverables can vary wildly. And since almost all content creators are contractors, it will continue to be an open market. Key takeaways: - How much money content creators should charge brands for their work and why - The opportunities available for the market to set a structural framework when it comes to content creator fees - Learning curve for creators and marketigng teams
    Creator Content
    Culture & Community
    Transparency & Authenticity

  • Diversity & inclusion is more than a trending topic, it's a way of life. With brands committed to equitable representation for all, how does this translate through influencer marketing? How do brands seek a meaningful and authentic connection amongst audiences who are looking for more? In this discussion, Stephanie Hoppe, Head of European Operations & Krishna Subramanian, Captiv8 CEO & co-founder will walk us through the following key takeaways: - The State of Influencer Marketing in 2020: How did the landscape of this year shift the narrative for advertisers and consumers? - Lessons Learned from 2020: How can we learn from the highs and lows of this year and think about the future. - What does diversity & inclusion look like in 2021 and for the future of influencer marketing? Extra: All session attendees will get exclusive access to new Captiv8 features, geared towards creating safer, smarter influencer marketing campaigns.
    Collaboration
    Creator Content
    Culture & Community
    Future-Gazing

  • It’s only a matter of time before your next negotiation so let’s help you nail it. Between Jessy Grossman and Kendra Bracken Ferguson they have negotiated hundreds of deals worth well into the millions of dollars. Learn from them as they discuss best practices, tactics, and tricks they’ve learned along the way. Whether you’re a novice or very experienced you should walk away with strategies you can start to implement tomorrow.
    Creator Content
    Culture & Community
    Thought-leadership
    Transparency & Authenticity

  • Instagram’s Paid Partnership tool and Branded Content Ads are revolutionising influencer marketing campaigns. Learn about how you should be using this powerful tool to boost your reach and following - and hear best practise advice direct from Instagram. Key Takeaways: - A brief history of Branded Content Explanation that Branded Content Ads begin life as Paid Partnership posts. Brands can turn creator posts into ads in order to target customers outside a creators’ followers and access insights. - What’s in it for creators? When a brand turns your Paid Partnership post into a Branded Content ad, your content is amplified. You can reach more people, make your account more discoverable and gain new followers. Use testimonials from Vamp’s creator community. - Dispelling the myths In this FAQ segment, we dispel some of the most common myths around Paid Partnership posts and Branded Content Ads. Far from hindering your engagement, they can help you perform on the platform.
    Collaboration
    Creator Content
    Industry Insight

  • Within this session, hear lots of helpful tips and examples on how to best pitch yourselves to brands. Influencers are becoming more integral to brands and their digital marketing strategies, but as the industry has grown, so has the number of influencers. This session is designed to help you get noticed by brands, and will teach you how to speak and engage with them in a professional manner, which will help you get more responses and more opportunities to work together.
    Creator Content
    Culture & Community
    Industry Insight
    Strategy

  • An open conversation between 3 key industry names discussing how we can ditch diversity quotas and instil a culture of authentic representation beyond the parameters of social media
    Creator Content
    Culture & Community
    Industry Insight
    Strategy

  • A round up of the day, highlights and comments from our Chair!
    Industry Insight
    Thought-leadership

  • Day Four


  • According to the IAB YouGov report, the biggest challenge faced by brands is the difficulty in measuring the effectiveness of a campaign over an extended period of time (47%), so how can we combat this to ensure that the right metrics are the basis for measurement? Key takeaways: - What are the new wave of metrics that you should be focusing on (biometrics, reported emotions and brand metrics)? - Moving towards long-term campaigns, does success look like to you? - Beyond just reach, how to measure effectively along the funnel
    Data Management
    Measurement
    Thought-leadership

  • Brands shifting to values-based models need to demonstrate these through and through. What better way than to empower your own employees to be proud social advocates? There are many different models, techniques and incentives that are offered in this space. It isn’t traditional influencer marketing, but it certainly is influential.
    Culture & Community
    Industry Insight
    Transparency & Authenticity

  • In the wake of Black Lives Matter diversity marketing has never been so important. This session will cover some of the biggest mistakes brands are making when targeting new diverse markets. By the end of this session, you'll understand the important elements of some the world's largest faiths and cultures, in particular, Black, Muslim, South Asian, Hindu, South American and many more. We will be sharing unique insights and trends to look out for in 2021. We will also be looking at how we can transform our marketing strategies to ensure that our campaigns are authentic, meaningful, and successful! Key Takeaways - - Why universal marketing is no longer sustainable in our day and age - How to embed diversity throughout the marketing process -. Looking out for stereotypes and language that could cause offence - The difference between cultural appropriation and cultural appreciation - Why consulting, research, and unique storytelling are the keys to great diversity marketing
    Creator Content
    Culture & Community
    Industry Insight

  • During this masterclass, you will learn how to create an influencer marketing campaign in every stage of the process. Even if you already have some experience, Edgars Liielnors will show you where and how you can find the points of risk before your campaign starts, and how to efficiently reduce them by design. This masterclass will not only include a primary case study but also the opportunity to discuss different cases in small groups, allowing you to share your experience with colleagues. And to add icing on the cake, we will use some cases from the audience. So, there’s a chance your case will be selected.
    Industry Insight
    Strategy
    Thought-leadership

  • Managing and growing a large influencer programme can be both rewarding and challenging. Some brands, however, are finding innovative ways to get more from their influencer programmes without increasing complexity. In this fireside chat hear from one of them, as Ideal of Sweden share with Impact's CPO Max Ciccotosto how they sustainably scale their influencer programme. Key Takeaways: - Understand the link between brand, influencer and technology - See how brands make decisions on influencers and budgets - Know when and how brands can scale influencer programmes
    Collaboration
    Creator Content
    Culture & Community
    Industry Insight

  • • The marketing problem all B2B companies face today • How influencers can solve that problem • Actionable steps B2Bs can take to get started now
    Collaboration
    Future-Gazing
    Industry Insight

  • Many marketers pay for influencer content via one-off partnerships, but brands must foster sustained, mutually empowering relationships to build a community of consistent fans. Join Conor Begley, Co-Founder and President of Tribe Dynamics as he shares insight on why collaboration is crucial to effective influencer marketing. As the influencer economy matures, influencers increasingly want to be regarded as professionals who, like brands, are eager to expand their footprints—and brands are uniquely equipped to support them. Learn how to: - Inspire sustained enthusiasm across your influencer network and build relationships with content creators - Optimise your influencer strategy by breaking your influencer community - Work with influencers who are genuinely aligned with your brand’s story
    Collaboration
    Industry Insight
    Strategy

  • Key takeaways: - What success will look like for brands that use influencers to drive social shopping - How social commerce can impact offline purchases and offer the biggest opportunities for brands to reinvent how they sell - The barriers to adoption and how can you overcome these - How a brand can continue to build brand equity with budget cuts
    Commerce
    Creator Content
    Thought-leadership

  • Join After Dark host Scott Guthrie for an LIVE entertaining and informal run down of IMS Global 2020 complete with guests and Q&A. Tune in to make your voice and opinions heard!
    Industry Insight
    Thought-leadership

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