Daniel Sánchez

CEO & Founder | Influencity
 https://influencity.com

CEO & Founder of Influencity, the most completed AI-powered Influencer Marketing platform for worldwide brands & agencies.

Daniel started his career as a tech consultant for the most world prestigious consulting firms.

Has worked & lived abroad in Australia, Germany, UK, Ireland, Spain, the US & more.

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All Sessions by Daniel Sánchez

  • Day Four


  • 14.00  - 14.40
    According to the IAB YouGov report, the biggest challenge faced by brands is the difficulty in measuring the effectiveness of a campaign over an extended period of time (47%), so how can we combat this to ensure that the right metrics are the basis for measurement? Key takeaways: - What are the new wave of metrics that you should be focusing on (biometrics, reported emotions and brand metrics)? - Moving towards long-term campaigns, does success look like to you? - Beyond just reach, how to measure effectively along the funnel
    Data Management
    Measurement
    Thought-leadership




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Daniel Sánchez
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