A Data Insight and Influencer marketing pioneer, Dudley has created nomenclature and processes that have become Industry standard and delivered first of a kind Influencer programs for many sectors including tech, fashion, banking, hospitality, utilities & skincare. Named as one of the top 50 Influencer marketing experts in 2018 / 19 and chairing the first panel on influencer marketing at the Festival of Marketing in 2016, Dudley has developed first of a kind ‘Behavioural AI’ technology – ‘Data Kinetics’. The system applies ‘Computational Psychology’ and ‘Audience Intelligence’ methodology to map society and consumers and is used to inform traditional campaigns as well as character creation for Virtual Influencers.
He has run strategy and Influencer campaigns for brands such as Amazon, British Gas, BP, Carlsberg, Ciroc, Estee Lauder, Honda, Heinz, Nestle, and big 4 retail.
