Edgars Liielnors

In just 6 minutes you’ll learn how a creative campaign with influencers created major hype for a new McDonald’s product and increased sales of a classic version of it at the same time. Thanks to a successfully developed influencer marketing strategy, McDonald's received high audience engagement, large amounts of user-generated content for a seasonal product launch, and an unexpected bonus effect. Join us and bring your questions to the Q&A session with Edgars Liielnors, Global Business Development Manager at AIR Media-Tech. Key Takeaways: - How to create short campaigns with long-term effect - Match mechanics with objectives - Learn key strategy components for receiving high audience engagement and increasing UGC

During this masterclass, you will learn how to create an influencer marketing campaign in every stage of the process. Even if you already have some experience, Edgars Liielnors will show you where and how you can find the points of risk before your campaign starts, and how to efficiently reduce them by design. This masterclass will not only include a primary case study but also the opportunity to discuss different cases in small groups, allowing you to share your experience with colleagues. And to add icing on the cake, we will use some cases from the audience. So, there’s a chance your case will be selected.