Whilst working in Financial Services, Emily discovered blogging as a creative outlet and started to recognize the opportunity for brands and influencers to collaborate on UGC and authentic recommendations at scale. 5 years ago, she turned her passion into her career and entered the influencer marketing industry in its very early stages, joining one of the UK’s leading influencer platforms – Takumi.
In 2017, Emily spotted the need for content-first influencer marketing in the UK and joined TRIBE to launch in the UK, and shortly after their US operation – leading partnerships with the likes of Unilever, P&G and Diageo.
Upon returning to the UK in 2019, Emily joined MediaCom as Head of Influencer Marketing – an important hire within one of the agency’s fastest-growing specialisms. Her role is to lead the Influencer Marketing offering for both UK & Worldwide clients such as Coca Cola, Mars, Bose, LVMH, Sky, Bayer and many more.