Fipe Gouge-Merrall

Influencer Marketing Team Leader | Ideal of Sweden
 https://idealofsweden.com/

Fipe Gouge-Merrall is an Influencer Marketing Team Leader for IDEAL OF SWEDEN, a global fashion and lifestyle brand that creates premium fashion accessories. Specializing in affiliate platforms for Influencers, Fipe works with a close team to drive sales, attract new customers and create brand awareness in established and upcoming markets

All Sessions by Fipe Gouge-Merrall

  • Day Four


  • 15.25  - 15.45
    Managing and growing a large influencer programme can be both rewarding and challenging. Some brands, however, are finding innovative ways to get more from their influencer programmes without increasing complexity. In this fireside chat hear from one of them, as Ideal of Sweden share with Impact's CPO Max Ciccotosto how they sustainably scale their influencer programme. Key Takeaways: - Understand the link between brand, influencer and technology - See how brands make decisions on influencers and budgets - Know when and how brands can scale influencer programmes
    Collaboration
    Creator Content
    Culture & Community
    Industry Insight




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Fipe Gouge-Merrall
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