Francesca Dakin

Francesca started at Awin within the Client Services team as an Account Manager, providing key optimisation and growth support for numerous Advertisers across multiple sectors. Following two years Advertiser side, Francesca consolidated her affiliate career by moving into the Publisher Management team as Influencer Partnerships Manager. Pursuing both her creative ambition and recognising the value of influencer marketing for Advertisers, Francesca has implemented successful campaigns for SMEs and Key Accounts spanning telecoms, food & drink, lifestyle and fashion.

All Sessions by Francesca Dakin

Day One
14:45

The Greater the Influence, the Greater the Accountability: Social Good and Activism within the Influencer Channel

14:45 - 15:15

Key Takeaways: - How to promote your organisation’s values and purpose through harnessing the power of the influencer channel - With consumers increasingly placing their emphasis on brands that share their values, how can brands communicate their beliefs through influencers effectively? - Two way vetting, how to make sure partnerships are mutually beneficial - Authenticity is the key, are brands impactfully and authentically leveraging this social influence?

Culture & Community

Thought-leadership

Transparency & Authenticity

All Sessions by Francesca Dakin

Day One

The Greater the Influence, the Greater the Accountability: Social Good and Activism within the Influencer Channel

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