Gordon Glenister

Branded Content Marketing Association | Global Head of Influencer Marketing

Gordon is the founder of BCMA Influence a professional members association for the influencer marketing industry He is also the host of Influence, the global podcast shining a spotlight on influencer marketing. He has interviewed global brands and agencies and a number of influencers. He is soon to be a published author of influencer marketing strategy with a March 2021 launch. Gordon regularly hosts panels and is a keynote speaker.

All Sessions by Gordon Glenister

  • Day Two


  • 14.45  - 15.15
    With the World Health Organisation and the UK Government to name a few partnering with influencers to disseminate communications and combat misinformation, is the transparency that influencer marketing brings finally being recognised? This panel discusses whether this will progress to official bodies using the influencer channel to reach certain demographics in the future and what the future landscape looks like. Performance metrics are being used increasingly within the influencer channel but does this open more doors for more budget and will influencer marketing, in fact, be the centre of marketing strategies going forward as less advertisers are seeing it as an "add-on"?
    Future-Gazing
    Industry Insight
    Measurement




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Gordon Glenister
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