Hafsah Dabiri

In the wake of Black Lives Matter diversity marketing has never been so important. This session will cover some of the biggest mistakes brands are making when targeting new diverse markets. By the end of this session, you'll understand the important elements of some the world's largest faiths and cultures, in particular, Black, Muslim, South Asian, Hindu, South American and many more. We will be sharing unique insights and trends to look out for in 2021. We will also be looking at how we can transform our marketing strategies to ensure that our campaigns are authentic, meaningful, and successful! Key Takeaways - - Why universal marketing is no longer sustainable in our day and age - How to embed diversity throughout the marketing process -. Looking out for stereotypes and language that could cause offence - The difference between cultural appropriation and cultural appreciation - Why consulting, research, and unique storytelling are the keys to great diversity marketing