Kim Westwood

Kim is the Founder and Managing Director of Shopping Links, a powerful Influencer and Content Marketplace that makes it easy for fashion, beauty and lifestyle brands to reach new audiences, track conversion and increase revenue through influencer relationships. A true innovator in social commerce, Kim launched her first entrepreneurial tech project in 2012, a social shopping site designed to bring people and products together to make online shopping more rewarding. Prior to starting Shopping Links, Kim spent more than 10 years with BHP Billiton working primarily in Information Technology, HR and Shared Business Services across multiple regions and commodity groups. She holds a Bachelor of Arts with Honours in Psychology and Sociology from Monash University in Australia and has been recognised as a leader in Influencer Marketing by the American Marketing Association. Shopping Links was the winner of the Business Services category at the 2016 Governor of Victoria Export Awards and Kim has been named a finalist in the Telstra Business Women’s Awards. Drawing on her years of experience working with influencers, Kim regularly writes and presents on the topic of Influencer ROI, measurement and conversion.