With over 12 years experience in digital and consumer marketing, Lauren leads the Europe-wide MADE.com Brand Advocacy team from head office in London. Lauren oversees everything from generating brand share of voice and advocacy to building relationships with content creators, customers and employees.
Having started her career in TV sponsorship at Sky Media, Lauren then moved into the digital team where she got a taste for online marketing. She then joined parenting website Netmums, where she spent four years developing creative brand partnerships as part of the commercial team, unlocking new revenue opportunities for the brand. In 2016 she joined Benefit Cosmetics where she oversaw the digital advertising, content strategy and influencer marketing for the make-up brand, generating a new collective of brand advocates.
Lauren joined MADE in May 2019, and has since built a Brand Advocacy team across Europe.
