Lauren Thomas

Instagram’s Paid Partnership tool and Branded Content Ads are revolutionising influencer marketing campaigns. Learn about how you should be using this powerful tool to boost your reach and following - and hear best practise advice direct from Instagram. Key Takeaways: - A brief history of Branded Content Explanation that Branded Content Ads begin life as Paid Partnership posts. Brands can turn creator posts into ads in order to target customers outside a creators’ followers and access insights. - What’s in it for creators? When a brand turns your Paid Partnership post into a Branded Content ad, your content is amplified. You can reach more people, make your account more discoverable and gain new followers. Use testimonials from Vamp’s creator community. - Dispelling the myths In this FAQ segment, we dispel some of the most common myths around Paid Partnership posts and Branded Content Ads. Far from hindering your engagement, they can help you perform on the platform.