Lina Renzina

Talent Partnerships | The Ad Council
 https://www.adcouncil.org/

Lina Renzina leads Creators for Good, the Ad Council’s internal talent partnership arm, matching traditional and digital talent with the organization’s purpose-driven marketing initiatives. With Lina’s direction and leadership, the initiative has resulted in 600+ integrated talent partnerships, 1,500 pieces of original content, 84 million total views and established a new revenue opportunity for the organization. Prior to the Ad Council, Lina worked at ICM Partners and on the producing and marketing teams for Wicked, Fun Home and Annie on Broadway. Her background in creative development, marketing, business development and entertainment partnerships is a testament to her passion for making a measurable impact with media through accessible storytelling.

All Sessions by Lina Renzina

  • Day One


  • 14:45  - 15:15
    Key Takeaways: - How to promote your organisation’s values and purpose through harnessing the power of the influencer channel - With consumers increasingly placing their emphasis on brands that share their values, how can brands communicate their beliefs through influencers effectively? - Two way vetting, how to make sure partnerships are mutually beneficial - Authenticity is the key, are brands impactfully and authentically leveraging this social influence?
    Culture & Community
    Thought-leadership
    Transparency & Authenticity




Share

Lina Renzina
PARTNER PROFILE
Close