Lina Renzina leads Creators for Good, the Ad Council’s internal talent partnership arm, matching traditional and digital talent with the organization’s purpose-driven marketing initiatives. With Lina’s direction and leadership, the initiative has resulted in 600+ integrated talent partnerships, 1,500 pieces of original content, 84 million total views and established a new revenue opportunity for the organization. Prior to the Ad Council, Lina worked at ICM Partners and on the producing and marketing teams for Wicked, Fun Home and Annie on Broadway. Her background in creative development, marketing, business development and entertainment partnerships is a testament to her passion for making a measurable impact with media through accessible storytelling.