Brand and Influencer Manager at Missguided. Working as part of the Brand team to develop and implement Missguided’s global Brand, Influencer and PR strategy.
All Sessions by Lucy Harding
Don’t Put Your Eggs in One Platform: The What, Where and How of Platform Diversity
17.25 - 17.55
- With the uncertainty facing certain platforms, how can you make sure that you aren’t spending where you shouldn’t be?
- Budgets are being increasingly scrutinised, so what is the next big platform to achieve ROI?
- What does success look like when it comes to your multi-platform campaign?