Madeline is an Influence Strategist at Edelman, specialising in strategic planning, influencer identification, creative ideation and campaign execution. She works closely with teams around the business, both B2B and B2C across a variety of sectors including healthcare, technology and corporate to provide strategic counsel and ensure influencer best practises are adhered to. Clients include Tetra Pak, Microsoft and Starbucks.
Prior to joining Edelman, Madeline was responsible for all influencer campaigns at affiliate marketing platform, ShopStyle Collective. She also has a strong background in PR and Communications, spending over four years working as part of a team at three fast-paced PR agencies. Her clients ranged from fashion and beauty to lifestyle and FMCG.