Maria Cadbury

Managing Director | Persollo
 https://persollo.com/

Maria is a change agent with 20 years strategic advertising experience working up to executive level. She has spent the last four years focused on Influencer Marketing where she has built businesses and thought leadership in the space. She also works with companies to help successfully accelerate their businesses in the UK. Maria ran one of the top 10 adtech networks and created two new businesses for the last two organizations she worked with. Maria is a strong minded, high energy and highly articulate Irish woman who revels in impactful action.

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All Sessions by Maria Cadbury

  • Day Two


  • 14.45  - 15.15
    With the World Health Organisation and the UK Government to name a few partnering with influencers to disseminate communications and combat misinformation, is the transparency that influencer marketing brings finally being recognised? This panel discusses whether this will progress to official bodies using the influencer channel to reach certain demographics in the future and what the future landscape looks like. Performance metrics are being used increasingly within the influencer channel but does this open more doors for more budget and will influencer marketing, in fact, be the centre of marketing strategies going forward as less advertisers are seeing it as an "add-on"?
    Future-Gazing
    Industry Insight
    Measurement




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Maria Cadbury
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