Marianne Fakinos

Senior Global Influencer Manager | VisitBritain
 https://www.visitbritain.com/gb/en

My name is Marianne and I am Senior Global Influencer Manager at VisitBritain/VisitEngland.

I worked within the social media and influencer marketing space both in house and agency side for more than 10 years and was able to really see the industry evolves from the ground.

I joined VisitBritain – the UK national tourism agency – in 2018 and I am currently working across 22 international markets, supporting regional offices and domestic team with their influencer strategies and activities.

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All Sessions by Marianne Fakinos

  • Day Four


  • 14.00  - 14.40
    According to the IAB YouGov report, the biggest challenge faced by brands is the difficulty in measuring the effectiveness of a campaign over an extended period of time (47%), so how can we combat this to ensure that the right metrics are the basis for measurement? Key takeaways: - What are the new wave of metrics that you should be focusing on (biometrics, reported emotions and brand metrics)? - Moving towards long-term campaigns, does success look like to you? - Beyond just reach, how to measure effectively along the funnel
    Data Management
    Measurement
    Thought-leadership




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Marianne Fakinos
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