Natalie Silverstein oversees innovation at Collectively, a leading global influencer marketing company that’s part of You & Mr Jones. She works with teams across strategy, analytics, paid social, and influencer relations, bringing these disciplines together to drive the evolution of cutting-edge marketing practices in the constantly changing social media and advertising industry. A longtime marketing and communications leader, she’s been an advisor to early-stage companies through the Nasdaq Entrepreneurial Center and is a frequent speaker and guest lecturer at conferences and universities, including Stanford, Yale School of Management, Columbia, NYU, and Cornell Tech.