Saif Islam

Co-Founder & Director of Comms | M.I.N
 https://www.wearemin.co/

I’m a Digital Storyteller and I’m obsessed with helping start-ups to global brands deliver.

Helping some of the world’s leading organisations, such as F&F, Anchor Butter, the UN and many others attain an increase in market share of the Muslim economy, soon to be worth over $3 trillion.

But we also want to empower Influencers of today to better the society of tomorrow.

And that’s not just a pretty mission statement – it’s something we live.

By connecting our Influencers with leading NGOs and charities to raise awareness of stories of those less fortunate, we’ve helped raise over £6.4 million for those in need.

We’re also helping Influencers who suffer from mental illnesses, such as anxiety and depression overcome their troubles.

All Sessions by Saif Islam

  • Day Two


  • 15.20  - 15.40
    There are 2 billion Muslims across the world with a rapidly growing consumer spend. Brands from Nike and Adidas, to Amazon, Tesco, Tommy Hilfiger and Dolce & Gabbana have all created dedicated strategies for this market. This session will walk you through who Muslim consumers are in the UK, North America, the Middle East and Asia, what’s important to them, what Ramadan is and the major mistakes to avoid and how to capture this growing market. Key Takeaways - - Marketing and targeting beyond Ramadan - How to build relatable and authentic campaigns - You must talk to Muslim consumers about your products - The value of the Muslim economy is growing fast - Extending your strategy to the Middle East and Asia
    Culture & Community
    Industry Insight
    Strategy




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