Scott Guthrie

Influencer Marketing Management Consultant | Influencer Marketing Lab
 https://sabguthrie.info/

Scott Guthrie is a professional advisor on influencer marketing, a conference speaker, guest university lecturer, top 10 PR blogger, podcast host and media commentator.

Scott has been quoted in the Financial Times, the Telegraph, the Drum, PR Week and City AM among other leading titles. He is co-chair of the CIPR influencer marketing panel, a PRCA council member, and an editorial board member of both Talking Influence and Influence publications.

Scott has written chapters for five business books on the subject of progressive public relations and influencer marketing. His latest chapter is published by Routledge in December 2020 titled: Virtual Influencers: More Human Than Human. as part of Influencer Marketing: Building Brand Communities and Engagement Ed. Yesiloglu, S., and Costello, J.

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All Sessions by Scott Guthrie

  • Day Four


  • 14.00  - 14.40
    According to the IAB YouGov report, the biggest challenge faced by brands is the difficulty in measuring the effectiveness of a campaign over an extended period of time (47%), so how can we combat this to ensure that the right metrics are the basis for measurement? Key takeaways: - What are the new wave of metrics that you should be focusing on (biometrics, reported emotions and brand metrics)? - Moving towards long-term campaigns, does success look like to you? - Beyond just reach, how to measure effectively along the funnel
    Data Management
    Measurement
    Thought-leadership

  • 17.20  - 18.20
    Join After Dark host Scott Guthrie for an LIVE entertaining and informal run down of IMS Global 2020 complete with guests and Q&A. Tune in to make your voice and opinions heard!
    Industry Insight
    Thought-leadership




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Scott Guthrie
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