Scott Guthrie is a professional advisor on influencer marketing, a conference speaker, guest university lecturer, top 10 PR blogger, podcast host and media commentator.
Scott has been quoted in the Financial Times, the Telegraph, the Drum, PR Week and City AM among other leading titles. He is co-chair of the CIPR influencer marketing panel, a PRCA council member, and an editorial board member of both Talking Influence and Influence publications.
Scott has written chapters for five business books on the subject of progressive public relations and influencer marketing. His latest chapter is published by Routledge in December 2020 titled: Virtual Influencers: More Human Than Human. as part of Influencer Marketing: Building Brand Communities and Engagement Ed. Yesiloglu, S., and Costello, J.