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Agenda Sessions

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  • Green Stage


  • Begin the show with a selection of continental breakfast items, available to all delegates upon arrival, courtesy of DemographicsPro Take time to familiarise yourself with your agenda for the day ahead or grab yourself a quick snack before your first meeting of the morning.
    Networking
    Where
    New World Stages Lobby

  • Data is a key ingredient for any influencer campaign. But what if our decisions aren’t informed by the right mix of data points? We’ll share how a combination of talent discovery, audience targeting, creative strategy, and platform specificity are the perfect recipe to achieve maximum ROI for brand and agency goals.

    With a 360 degree process and a full-circle of data, we can make future-forward campaigns.
    Data Management
    Measurement
    Strategy

  • It’s one thing to embrace trends – it’s another thing to create them or take them mainstream. In this session, Ben Grinspan, Director at the cultural strategy consultancy sparks & honey, will dissect news stories, market updates, pop culture, and emerging social behaviors to show how organizations are spotting new opportunities, partnering with influencers, and shaping what’s next. An interactive discussion to unpack these insights will follow.
    Culture & Community
    Future-Gazing
    Strategy

  • Make your way to the lunch area for the complimentary lunch buffet. Arrange meetings and connect with partners over a quick bite to eat ahead of the rest of the day’s activities. Thanks to our lunch sponsor #paid
    Networking
    Where
    New World Stages Lobby

  • The social commerce industry is expected to grow three times as fast as traditional e-commerce from $492 billion in 2021 to $1.2 trillion by 2025. During this panel discussion, attendees can expect to hear authentic conversation around what makes social commerce so disruptive, and how brands can start incorporating the impact of influencers into their e-Commerce goals and strategies for measurable results.

    Driving the conversation will be two industry leaders including Sarah Henry from Walmart and Ebony Haley of Byte, who are both paving the way for what effective social shopping and attributable influencer marketing looks like.
    Commerce
    Partnerships
    Strategy
    Thought-Leadership

  • The old adage 'not just a one-way street' seems to particularly resonate with the creator marketing space. When used correctly, this channel can create success across the whole funnel for brands, but this rests on cultivating good relationships. This panel will look at how the values of communication, creativity, and brand integrity are integral to the success of creator campaigns, and answer the following questions:

    - With so many people adopting content creation as a career, how can brands best vet creators to ensure that they are finding and identifying niches that will amplify and elevate their campaigns?

    - How is it possible to invest in creators as people, not just their lifestyle/following?

    - What is the best way to increase vetting around influencers?

    - With creator-owned brands on the rise, how can brands be sure that in empowering these creators as consultants, and that they aren’t just creating their newest competitor?
    Culture & Community
    Partnerships
    Strategy
    Transparency & Authenticity

  • Social proof is the concept that what consumers say and post online is more trustworthy than anything that brands can say to consumers.

    Learn how brands in beauty, food, fashion, fitness, and consumer electronics are evolving their influencer programs to generate social proof at scale, unlocking an unprecedented return on their investment in content consumers actually trust.
    Commerce
    Culture & Community
    Future-Gazing
    Strategy
    Thought-Leadership

  • After the main sessions are finished, grab yourself a complimentary drink and network with likeminded delegates. Chat over your newly secured deals and your main agenda highlights over a beer, a glass of wine or a selection of soft drinks courtesy of Rakuten Advertising, our amazing happy hour sponsor.
    Networking
    Where
    New World Stages Lobby

  • Finish the day in style with our after-party drinks to catch up with new partners and old industry acquaintances. Toast to your deals and newfound connections over a selection of beer, wine and soft drinks. Thanks to our wonderful after party sponsor, impact.com
    Networking
    Where
    The Glass Ceiling

  • Pink Stage


  • Begin the show with a selection of continental breakfast items, available to all delegates upon arrival, courtesy of DemographicsPro Take time to familiarise yourself with your agenda for the day ahead or grab yourself a quick snack before your first meeting of the morning.
    Networking
    Where
    New World Stages Lobby

  • Let’s talk about an always-on approach to influencer marketing from two sides of the coin – from the agency/client-side and the creator side. We’ll unpack the strategy behind always-on, how it drives efficiency and business impact, and most importantly, how to do it well.
    We’ll then flip the script to the influencer’s perspective, how being woven into the fabric of a partner brand over a longer period of time creates better quality and performing content.
    Commerce
    Partnerships
    Strategy
    Thought-Leadership
    Transparency & Authenticity

  • Walk away knowing the top 5 most valuable data points your brand needs to examine and or use in the discovery process when deciding which creators to partner with in your influencer marketing campaigns.

    Attend this session to see real life examples and case studies of retail brands who had successful campaigns using this information.
    Data Management
    Strategy
    Thought-Leadership

  • Make your way to the lunch area for the complimentary lunch buffet. Arrange meetings and connect with partners over a quick bite to eat ahead of the rest of the day’s activities. Thanks to our lunch sponsor #paid
    Networking
    Where
    New World Stages Lobby

  • The world of creator marketing is no longer the island that it once was. After years of siloed marketing budgets, creator partnerships are truly evolving, and being treated more and more like a channel that can deliver results across the funnel.

    In this legitimate and maturing industry, true value is gained when understanding how to achieve 'success' through enabling the use of diverse types of creators and campaigns. This session will look at how tapping into niche communities can be done holistically and what data points matter the most when understanding what works.
    Culture & Community
    Partnerships
    Strategy

  • New platforms, changing algorithms, and an ever-evolving landscape make it increasingly difficult to track the performance of influencer campaigns. As ROI continues to be a primary challenge for marketers, it’s more important than ever to find ways to determine impact and measure the value of influencer marketing efforts.

    In this session, learn how likes and comments translate to clicks and sales as we discuss tracking and attribution through the affiliate channel. Rounding out the session will be a discussion with Lyle Stevens, Co-Founder and CEO of Mavrck, to further discuss the evolving influencer world and best practices for working with influencers through the affiliate channel.
    Data Management
    Measurement
    Strategy

  • After the main sessions are finished, grab yourself a complimentary drink and network with likeminded delegates. Chat over your newly secured deals and your main agenda highlights over a beer, a glass of wine or a selection of soft drinks courtesy of Rakuten Advertising, our amazing happy hour sponsor.
    Networking
    Where
    New World Stages Lobby

  • Finish the day in style with our after-party drinks to catch up with new partners and old industry acquaintances. Toast to your deals and newfound connections over a selection of beer, wine and soft drinks. Thanks to our wonderful after party sponsor, impact.com
    Networking
    Where
    The Glass Ceiling


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