Finding your Communities: Best Practice for Working with Creators in 2022
3:00 - 3:50
The old adage 'not just a one-way street' seems to particularly resonate with the creator marketing space. When used correctly, this channel can create success across the whole funnel for brands, but this rests on cultivating good relationships. This panel will look at how the values of communication, creativity, and brand integrity are integral to the success of creator campaigns, and answer the following questions:
- With so many people adopting content creation as a career, how can brands best vet creators to ensure that they are finding and identifying niches that will amplify and elevate their campaigns?
- How is it possible to invest in creators as people, not just their lifestyle/following?
- What is the best way to increase vetting around influencers?
- With creator-owned brands on the rise, how can brands be sure that in empowering these creators as consultants, and that they aren’t just creating their newest competitor?