Lauren is a digital strategist living in New York City as a senior influencer marketing consultant and partnership matchmaker. With over 8 years of industry experience, Lauren provides consulting services for Fortune 500 brands looking to grow their influencer marketing efforts with strategic campaign management.
A true beauty junkie, she has spearheaded influencer and celebrity talent relations for national and global consumer brands. Lauren led Sephora’s influencer marketing efforts with #SephoraSquad as a Campaign Management Account Director at Fohr, an influencer marketing platform. She delivered a one-of-a-kind influencer program in North America that championed creator representation through its unique approach to talent scouting, campaign development, and content creation to support the retailer and individual beauty brands sold at Sephora.
Lauren’s expertise as an influencer marketing strategist has supported a portfolio of brands in the CPG and retail space including No7 Beauty Company, Olay, COVERGIRL, Herbal Essences, Gillette Venus, T.J.Maxx, and Marshalls. She has a finger on the pulse of the industry working with top agencies including Small Girls PR, Marina Maher Communications, Edelman, and Hill & Knowlton Strategies. Lauren is passionately dedicated to creating creative partnership opportunities for both brands and influencers through her original campaign ideas, ownable moment ideation, and strategic insights.