The past decade legitimized the creator economy – now, it’s about integration. Creators are more than content makers; they’re entrepreneurs, brand builders, and political voices. Influence has moved beyond selling products to shaping culture, business, and governance.
As you move through the conference, listen for the signals of what’s next in the space.
How will brands create cultural moments amid trend fatigue? How can all stakeholders ensure fair attribution in the conversion journey? Where does B2B influencer marketing stand a year on?
The Influencer Marketing Show USA is your guide to the next phase – where influence isn’t just a marketing tactic, but an integrated driver of business growth.
We can’t wait to see you there!
WHAT’S IN STORE
Here’s a sneak peek at three sessions taking to the stage in April…
📈 Beyond The Trend: How Brands Can Build Cultural Moments That Last
Instead of chasing fleeting trends, how can brands create their own cultural moments that resonate beyond a wave of virality? Hearing from the brains behind the Michael Cera x Cerave phenomenon, experts will unpack the ‘go to market’ plan, understanding how brands and creators can collaborate to craft campaigns that not only drive engagement, but also shape cultural conversations.
📖 Breaking The B2B Mold One Year On: A Brand’s Playbook For Success
Join us for this very special deep-dive, as we carry on the conversation in the second installment all around B2B influencer marketing. Experts will ask: What has changed? And where is B2B headed next for brands? We’ll break down the playbook for success to establish exactly how B2B brands are winning with influencers and securing consistent results year-on-year.
👀 The Affiliate Blind Spot: Rethinking Attribution for Influencers & Brands
Despite the noise, affiliate is more than just a ‘last-click’ game – but are brands structuring partnerships in a way that truly values influencer impact? Recent events have exposed a widespread blind spot when it comes to determining how affiliate commissions are tracked and attributed. Many creators are unaware of how their role in the conversion journey is being measured – sometimes they may not be attributed fairly.
This session will bring together experts across the affiliate & influencer ecosystem to strip away the fluff and deliver clarity on how brands can structure contracts that fairly distribute commissions between influencers and other affiliate partners.
