Christer Björk has 35 years work experience, mainly in management positions. Christer has 14 years in CEO roles and 22 years experience of sales & marketing in an international environment.
Christer understood the power of influencer marketing in an early phase. Already in 2011, Christer was appointed as CEO for a Mikz AB – a mobile marketing company that quickly grew internationally, adding celebrities, bloggers and users by the thousands every day.
Mikz Alliance is today the leading global alliance of independent members working together in order to grow the overall influencer marketing industry. Since the launch of Mikz Alliance in March 2018, the alliance has today gathered 50 members in Europe, Asia, Australia and the US.