Christer Björk

Is the absence of an infrastructure for influencer marketing an impediment to growth and development? No matter how you describe it, too much competition or too many players in the market generally prevents the market from growth. Many other industries have solved this fragmentation with alliances. Opt-in-based marketplaces for influencer marketing have many advantages compared to discovery platforms. The drawback is that you need to search many marketplaces to find the right influencers – or not miss out on opportunities. Imagine all those marketplaces were connected. Whether you are on the buyer or supply side – everything would work across platforms: Search, making deals, campaign management, stats, payments and more. This is what Mikz Alliance is all about. Key takeaways: - Why influencer marketing needs a global infrastructure to grow - How the world’s first open exchange for influencer marketing works - Understanding the whole campaign workflow across platforms - How buyers can create a free self-service account at www.mikzmarket.com (this last one is a bit sales-y)