Jason Falls

Director of Digital Strategy | Cornett
 https://teamcornett.com

Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors and more. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, is due out in early 2021 from Entrepreneur Press. He loves the kick-ass state of Kentucky, sports and bourbon.

All Sessions by Jason Falls

  • Day Four


  • 16.40  - 17.10
    Key takeaways: - What success will look like for brands that use influencers to drive social shopping - How social commerce can impact offline purchases and offer the biggest opportunities for brands to reinvent how they sell - The barriers to adoption and how can you overcome these - How a brand can continue to build brand equity with budget cuts
    Commerce
    Creator Content
    Thought-leadership




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Jason Falls
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