Nathalie Edström

Head Of Influencer Marketing | IDEAL OF SWEDEN
 https://idealofsweden.com/

Head Of Influencer Marketing at fashion & lifestyle brand IDEAL OF SWEDEN. Have built the department from scratch and are today managing a team of 30 employees working with Influencer collaborations across the globe. Have been a part of a fantastic, fast-changing, and challenging journey where nothing but the right mindset and constant willingness for improvements have taken us far.

All Sessions by Nathalie Edström

  • Day Four


  • 15.25  - 15.45
    Managing and growing a large influencer programme can be both rewarding and challenging. Some brands, however, are finding innovative ways to get more from their influencer programmes without increasing complexity. In this fireside chat hear from one of them, as Ideal of Sweden share with Impact's CPO Max Ciccotosto how they sustainably scale their influencer programme. Key Takeaways: - Understand the link between brand, influencer and technology - See how brands make decisions on influencers and budgets - Know when and how brands can scale influencer programmes
    Collaboration
    Creator Content
    Culture & Community
    Industry Insight




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Nathalie Edström
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