2024 Overview

Network with the brightest minds as the creator and influencer marketing community descend on NYC for a day and a half of insights and debate, alongside an unrivaled opportunity to meet the smartest brands, creators, agencies and tech that drive the creator economy forward.

Whatever your objective, you’ll walk away with several strategies, new ideas and the confidence to convince any C-Suite that influencer marketing can drive incredible results in an authentic, transparent and measurable manner.

WHAT’S NEW?

CEMENT RELATIONSHIPS WITH A DAY AND HALF OF NETWORKING. BOOKS ESSENTIAL 1-2-1 MEETINGS WITH OUR AI DRIVEN NETWORKING APP. EVEN MORE BRANDS AND CREATORS IN ATTENDANCE.

WHO COULD YOU MEET?

*Previous delegates from IMS USA 2023 included:

What you’ll learn

The Continued Evolution of the Creator Economy

The Creator Economy is set to reach $480 billion by 2027, and as the ecosystem grows, fueled by technological advancements and democratized content creation tools, the evolution of influencer marketing strategies is set to accelerate. This track will ensure you are ahead of the influx of trends in this space, so you don’t get left in the dust.

Social Experience & Live Shopping

Livestream social commerce, also known as live shopping, has revolutionized online shopping by combining live video streaming with real-time interaction and sales. However, impulsive buying, privacy concerns, over saturation, internet connectivity dependency, and unrealistic expectations are potential drawbacks. Despite challenges, live shopping is seen as a significant evolution in online retail, offering growth opportunities for businesses willing to embrace its dynamic and interactive nature.This track will be looking at how businesses can integrate live shopping to captivate customers, drive conversions, and differentiate from traditional e-commerce.

Full-Funnel Creator Partnerships

In 2023, influencer marketing evolved beyond just brand awareness and is recognized as a powerful tool for driving action across all stages of the marketing funnel. This track will look at how to work with creators and build a full-funnel program that delivers on earning consumer trust, reaching hyper-targeted audiences, and maximizing ROI.

Technologies for Creativity and Efficiency

The continued naissance of new technology is reshaping influencer marketing, presenting both challenges and opportunities seemingly daily. From streamlining influencer selection, to blurring the lines between content and purchases, one things for sure, it’s only just begun. This track will be looking at which technology you can leverage to transform the way that you work.

Regulation & Standardisation

In today’s digital landscape, influencers have become crucial components of brands marketing plans, and they hold substantial sway over both their followers and the brands they endorse. Governments globally have acknowledged the necessity of overseeing influencer engagements to protect consumers and guarantee the openness of promotional endeavors. This track will delves into a comprehensive analysis of influencer regulations, shedding light on the distinct measures taken by governments, and how brands can safeguard themselves for the future of increased collaboration.

READ ON...

What to Expect

The Networking App

Powered by industry leader SwapCard, the app enables you to arrange 1-2-1 meetings in the partnerships lounge or any of the official meeting zones at the show.

Partnerships Zone

Located on the Mezzanine, the new Partnerships Zone offers bookable tables for 20 minute meetings via the app. Perfect to discover your next brand collaboration or tech.

Unrivalled content

Incredible keynotes, fireside chats and panel discussions will take to the stage joined by a team of talented hosts.

THE SHOW FLOOR

Buzzing with agencies and tech that can revolutionize your creator marketing. The show floor is the heart of the action and not to be missed.

A VERY HAPPY HOUR

Grab your favorite tipple and bring your clients to the South Bar at the end of each day to enjoy a full bar, seating and entertainment to keep your creative juices flowing.

A LIGHT MORNING BITE

Start off on the right foot with a selection of continental breakfast items, available to all delegates upon arrival on day 2. Take time to familiarize yourself with your agenda for the day ahead or grab yourself a quick snack before your first meeting of the morning.

LUNCH MATTERS

On Tuesday make your way to the lunch area for the complimentary buffet. Arrange meetings and connect with partners over a quick bite to eat ahead of the rest of the day’s activities.

THE AFTER PARTY

Our famous after-party provides delegates with late-night fun, entertainment and networking ensuring you can network into the night.

DINNER ANYONE?

We’ve structured Monday evening to allow you time to meet with prospects and clients before the full conference day. With ample time to explore the city, why not grab dinner with a new client or an industry friend.

You’re just one click away from unlocking all of the above!

Hear from the gamechangers

Speakers fOR IMS 2024 Include:

From the community

“IMS is the place to be if you work in the influencer marketing or creator economy industry. You will learn from the most recognizable experts and you will meet the most important brands and solutions in the market.”

Daniel Sánchez

Co-founder & CEO

“The IMS is the pinnacle of excellence in influencer marketing - an absolute must-attend if you work in the field.”

Rahul Titus

Global Head of Influence

“We were thrilled because it was our first Influencer Marketing Show in New York. We met so many engaged and passionate people from the industry. Talking about the content creator scene and exchanging insights was a blast.”

Michael ElschenbroiCh

COO

“The Influencer Marketing Show is a premiere event that's incredibly rich in industry knowledge, creator economy trends, and diverse peer perspective. I would highly recommend this for any professionals in the space!”

Raji Behniwal

Director of Marketing

Secure the best price on tickets

Prices rise as the show approaches so book now with the super early-bird rate for the best deal.

Partner with Us

Speak to us about brand activations, booths, thought leadership, speaking and premium sponsorship opportunities for your company.

APPLY FOR YOUR COMPLIMENTARY RETAILER / BRAND PASS

For a limited time, e-commerce led brands and retailers can receive a complimentary pass to the show subject to the scheme terms and conditions.

2024 Overview

WHAT’S NEW?

CEMENT RELATIONSHIPS WITH A DAY AND HALF OF NETWORKING. BOOKS ESSENTIAL 1-2-1 MEETINGS WITH OUR AI DRIVEN NETWORKING APP. EVEN MORE BRANDS AND CREATORS IN ATTENDANCE.

WHO COULD YOU MEET?

What you’ll learn