Topic-led Networking Mixers
Exclusive, curated networking mixers designed around key challenges, trends, and innovations in influencer marketing. Each session will focus on a specific topic, bringing together industry leaders, brands, agencies and tech partners to exchange insights, explore solutions, and expand their networks in an engaged & informal setting.
Each mixer will be themed, structured, and lightly facilitated to ensure attendees leave with actionable insights and new connections.
Expect short expert kick-offs, discussion prompts, and ample time for networking.
Mixer 1
The Rise of UGC: Are We Entering a New Era?
April 23 | 4.30–5.15pm
Who should attend?
- Brands – looking to leverage UGC for more cost-effective, scalable content strategies.
- Agencies – navigating how & if CGC & UGC boosts brand equity.
- Tech & SaaS – showcasing tools for UGC creation, curation & performance tracking.
Why?
UGC is exploding – but does it outperform traditional influencer marketing? How can it be scaled effectively?
- Discuss best practices.
- Unpack key performance benchmarks.
- How to scale UGC effectively.
Mixer 2
Cracking Influencer Attribution & Proving ROI Beyond Vanity Metrics
April 24 | 3.30–4.15pm
Who should attend?
- Brands & performance marketers – looking to justify influencer spend with clear, measurable impact.
- Agencies – needing stronger attribution models to prove value to clients.
- Tech & SaaS – building solutions for influencer tracking, attribution and performance analytics.
Why?
Measuring influencer marketing success goes beyond likes and shares – but attribution remains a major challenge. This interactive mixer brings together industry leaders to discuss:
- The metrics that truly matter – how brands can move beyond vanity metrics to measure business impact.
- Fixing the broken attribution model – navigating multi-touch, first-click vs. last-click, and cookieless tracking.
- Proving ROI with confidence – leveraging data-driven strategies to optimize influencer campaigns.
