With over a decade of experience in the influencer marketing space, Magda Houalla is a seasoned strategist, focused on helping brands understand the true business impact of influencer marketing. As the Senior Director of Marketing Strategy at Aspire, Magda has worked with brands like L’Oreal, HelloFresh, Dyson, Samsung, Walmart, and more to craft compelling influencer and social programs that break through the clutter and drive meaningful ROI. Magda is passionate about educating her clients and community about the power of social media, and she brings these insights to life through engaging educational events, webinars, and features in leading publications like Business Insider, Forbes, and Wall Street Journal.