Passionate about the intersection of digital media, brand strategy, and influencer culture, Melissa is an accomplished influencer marketing professional with a proven track record of driving impactful campaigns and fostering meaningful brand partnerships. With a focus on harnessing the power of authentic storytelling and purposeful collaborations, she strives to inspire audiences and build lasting connections between brands and consumers. As Head of Influencer at Paul Street, Melissa leads innovative, data-driven strategies that empower brands to navigate the evolving landscape of influencer marketing.