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The winning session taking the stage is…

YouTube: What Comes Next for Brands and Creators?

YouTube is now bigger than Netflix and Disney+ for Smart TV viewership. From Hot Ones and Chicken Shop Date overtaking traditional celebrity chat shows, to the likes of Mr Beast and the Sidemen releasing their own dating and reality TV game shows, 2024 was the year that YouTube creators truly established themselves as content production studios. 

Join Joanna Hughston, Head of Marketing at The Goat Agency, as she delves into what’s next for brands and creators on this huge platform. Joanna will also look at the key predictions for creator marketing on YouTube in the next few years and discuss how brands can become their own entertainment companies with creators at the helm. 

Key Discussion Points:

– How YouTube creator content has evolved and what type of content is performing well with audiences. 

– How brands can partner with creators effectively on the platform. 

– How brands can create their own YouTube content that audiences actually want to watch.