Allen Ortega spearheaded CeraVe’s explosive growth on social media, building the brand’s influencer and social strategy from the ground up and growing their TikTok following to over 1.8 million. A pioneer in “medical influence,” he forged partnerships with dermatologists and a diverse range of talent, from celebrities like Michael Cera and Anthony Davis to digital stars like Charli D’Amelio, Emma Chamberlain, and hundreds of other influencers. His innovative strategies contributed to CeraVe being named one of Ad Age’s Hottest Brands in America.

As lead client strategist, Allen orchestrated L’Oréal’s first national Super Bowl commercial, the “Michael CeraVe” campaign, a 360-degree effort that captured widespread acclaim. He also led the client strategy for CeraVe’s successful expansion into haircare. His work has garnered prestigious awards including a Cannes Lions Grand Prix in social and influence, PR Week’s Campaign of the Year, a Super CLIO for best Super Bowl spot, and Adweek’s #1 Super Bowl ad ranking. Allen’s dynamic approach continues to position CeraVe at the forefront of digital marketing.