Bette Ann Fialkov (BA) is an expert in influencer marketing, celebrity partnerships, and strategic brand partnerships. With 15+ years of experience, BA builds high-impact influencer, celebrity, and experiential campaigns that drive real business results. She’s worked across industries—in-house at Google, Lyft, and hims & hers, and in her consultancy across Fortune 500 brands as well as startups—delivering influencer strategies that fuel awareness, engagement, and conversion.

BA practices a term she created called outfluencing, working from the outside in, giving brands access to emerging voices shaping culture while acting as a seamless extension of internal teams. BA’s deep relationships across fashion, music, art, and entertainment—along with her ability to move fast—enable her to turn cultural moments into marketing opportunities.

From brand launches to product drops, BA executes with speed and precision, ensuring influencer programs hit at the right time, in the right way.

Beyond client work, BA is an active connector and community builder. She organizes cultural events in Miami and teaches Influencer Marketing at Parsons School of Design, always staying immersed in the ever-evolving landscape of influence.