🚀 Visionary Leader | Influencer Marketing Expert | COO at Somos Fans
Operating across the Americas 🇺🇸 🇧🇷 🇦🇷 🇨🇱 🇨🇴 🇵🇪 🇲🇽 🇪🇨

Since its inception, I have been at the forefront of the Influencer Marketing industry, witnessing and shaping its evolution from the ground up. With over two decades of experience in social media and digital trends, I co-founded Somos Fans. This influencer marketing hub connects brands with top-tier creators, making the industry professional and measurable.

Starting as a local agency in Argentina, we expanded across the Americas, opening offices in the USA, Brazil, Chile, Colombia, and Peru. Our growth has been fueled by data-driven decision-making, AI-powered talent selection, and a results-oriented approach that reduces impact costs by up to 40% while increasing brand health by 35% on average.

At Somos Fans, we integrate influencers into the marketing funnel at every stage, optimizing awareness, engagement, and performance with measurable, comparable, and continuously improving KPIs. We humanize data, transforming the influencer-brand relationship into a strategic and trackable asset.

🔹 Past Experience & Evolution
Before launching Somos Fans, I worked closely with artists through Hamelin Media, handling paid media for events, shows, and product sales. This deepened my understanding of how creator communities drive organic results, shaping my transition into influencer marketing.

🔹 Vision for the Future
Our next frontiers include expanding into the US market, leveraging AI to redefine influence, and adapting marketing strategies to regional cultural behaviors. We aim to continue pioneering innovation in an industry that blends human connection with cutting-edge technology.