Jazmin Griffith is a social listening girlie and founder of Que Lo Que?, a social insights studio turning data into culture. She’s worked at Pepsi, Google, Microsoft, and Sony, and currently leads insights at 71West in the hospitality space. She also shares life in her 30s as a lifestyle creator on LinkedIn, Instagram, and TikTok—juggling her 9-5, her agency, and her content hustle.