MacKenzie Green is a seasoned marketing leader with over 13 years of experience specializing in digital and social media strategy. Currently the Vice President of Social at Future PLC, MacKenzie oversees social media for notable brands such as Who What Wear and Marie Claire. She excels in driving engagement and strategy, with a particular focus on follower growth and content creation. MacKenzie’s expertise spans across diverse industries, including entertainment, tech, and consumer goods, where she has successfully led creative marketing campaigns, driving measurable results in both brand awareness and revenue growth.
Throughout her career, MacKenzie has combined her passion for storytelling with a deep understanding of consumer behavior and social trends. She is a world-class copywriter with over 20 years of experience and has been recognized with two SunCoast Emmy Awards. In addition, MacKenzie has a knack for blending cultural trends with digital marketing strategies to foster authentic, high-impact connections between brands and audiences. She is also a content creator and podcaster having worked with brands like Year of Ours, Revolve, Athleta, and TikTok.
MacKenzie has worked with global brands like NHL, Amazon, and AB InBev and is passionate about the intersection of entertainment, technology, and social media. A strong advocate for professional development, she has contributed to conferences like Los Angeles Comic Con and is committed to sharing insights on the future of marketing and the power of social influence.
MacKenzie holds a legacy in leadership roles, including past vice-chair of the National Council of Negro Women, and serves on the boards of The Girls Scouts of Greater Los Angeles and The University of Miami.