Scott Guthrie leads the Influencer Marketing Trade Body – the professional membership organisation for influencer marketing agencies and influencer marketing platforms. The IMTB is dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Scott Guthrie is additionally a professional adviser on influencer marketing, a conference speaker, guest university lecturer, top 10 PR blogger, host of the Influencer Marketing Lab podcast and media commentator.