With over 14 years experience in digital and consumer marketing, Lauren now leads MADE.COM’s global consumer PR, Advocacy & Social teams from the London HQ.
Lauren oversees a Europe wide team responsible for consumer PR, brand partnerships, events, social content creation, community management and UGC generation alongside building MADE’s share of voice through relationships with content creators, customers and employees.

With a host of experience in digital marketing at brands including Sky Media and Netmums, Lauren then started at Benefit Cosmetics in 2016 where she oversaw digital advertising and influencer marketing for the make-up brand, generating a new collective of brand advocates.
Lauren joined MADE in May 2019, setting up the in-house advocacy team, and has since expanded her remit to lead consumer comms & social across 9 European markets.