Maira Genovese is the Founder and President of MG Empower, a global digital innovation powerhouse. Before starting her own business, she built an over 20-year career in marketing & digital, working inside some of the world’s most-loved brands such as American Express, Yves Saint Laurent, Burberry and Value Retail.

She strongly believes excellence comes from having a meaningful purpose and a true passion at the core of every project. That’s why authentic storytelling is the main principle of MG Empower since its foundation in 2017— when she aimed to create a new-age integrated agency that would reshape the future of brand communications inspired by her unique vision: empowering people.

Along with MG Empower diverse team, Maira has already counseled leading brands like TikTok, Chopard, Ford, Porsche, Bumble, Biossance, StarzPlay, SnapChat and Deliveroo.