Niki co-founded Channel Mum in 2015 with Siobhan Freegard OBE and has helped build it into the most successful mum-focused influencer business in the UK. Day to day she helps manage the company and oversees all commercial strategy and development.

With a career that spans over 20 years, in a variety of media disciplines from TV and radio to digital, Niki is passionate about bringing gold standards to the practice of Influencer marketing and ensuring transparency and fairness for all.