Yenan is a creative and performance-driven Content & Influencer Marketing professional with diverse experience across content strategy, social media marketing, influencer marketing, brand partnerships and native advertising. Possessing over 12 years of professional experience, she has worked in media, digital, creative and PR agencies, leading award winning teams in providing integrated influencer marketing solutions across FMCG, retail, tech, automotive sectors for clients like HSBC, Diageo, Sainsbury’s, VW Group etc. In 2018, Yenan was named in the Influencer Top 50 by Talking Influence.

Yenan is responsible for leading the development of BCW Trufluence to increase engagement through social influencers, KOLs, brand partnerships and won multiple awards including ‘Best Influencer Campaign’ at the PMA and ‘Best Content Campaign’ at the Drum Awards.