We've Rebranded!

Hello VIP

Thank You for being our VIP in London ๐Ÿ‘‹




Fast Track Registration

Join the VIP queue located to the right of the main doors to avoid any queues on the first day.

Free Lunch & Drinks

Pick up your VIP goody bag and welcome pack from our host in the VIP room which will include all your lunch and drink tokens.

VIP Lounge Access

Located on the mezzanine, occupied by the cloakroom last year. The VIP room will offer dedicated desks, charging points, seating and sofas to help you relax and mingle during the show. 

Please note the VIP room is only for VIP ticket holders โ€“ Guests are not permitted.

Complimentary Drinks in VIP Lounge

Complimentary soft drinks and grab and go snacks are available during the show. 

VIP Happy Hour Networking

Join us for happy hour networking with other VIPs with beer, wine, soft drink and canapes.

Time: 2.30pm- 3.30pm in the VIP Room

Reserved Seating in Theatres

Feel free to use jump on front row seating reserved for VIPs.

Limited Edition T-Shirt and Mug

Donโ€™t forget to pick up your limited edition T-Shirt and Mug from the VIP room host.


The VIP Room is located on the Mezzanine level adjacent to the main stage.

We have a no plastic policy at the show, therefore we encourage you to bring your own water bottle. Refill stations are located around the venue as indicated within the delegate brochure.

Complimentary barista quality coffee and herbal teas are available during show hours. Oatly barista available on request.


Leave your details and we’ll let you know when we release applications for complimentary retailer passes.


Save 20% on your ticket by pre-registering by April 30 for an exclusive discount code. Valid even on our super early-bird pricing!