Alex McFadyen (He/Him) is the SVP of Technology for BEN Group. Based in London, he helps the globally distributed teams build the platforms that power BEN and TubeBuddy. An optimistic and enthusiastic technologist, Alex seeks out interesting ideas, teams and problems. At BEN Group, his work focuses on building the tools needed to help brands and creators connect, with their audiences and with each other, all powered by expertise, data and AI.