Jess Markwood is the content and strategy director for The Fifth, an influencer marketing agency recently launched out of News UK. She has over 12 years’ experience in the space, having worked in a variety of capacities from creator to brand to agency. Her career started in content as she became editorial director of a group of some of the first known fashion and beauty blogs including Catwalk Queen and OSOYOU.com. She then went on to work brand-side at Dorothy Perkins and then to Glam Media, the first global network of influencers. Following that, she launched Evolve’s influencer marketing agency, The Studio London, before joining The Fifth at the beginning of this year.