Agenda

THANKS TO OUR STAGE SPONSORS

Whalar
Whalar Stage

LTK
LTK Pyramid Stage


Expand All +

  • 21st October


  • Our expert chair will welcome the delegates to a day packed full of exciting sessions, and touch upon the themes for the day.
    Industry Insight
    Main Stage
    Thought-leadership
    Where
    Whalar Stage

  • Our expert chair will welcome the delegates to a day packed full of exciting sessions, and touch upon the themes for the day.
    Industry Insight
    Pyramid Stage
    Thought-leadership
    Where
    LTK Pyramid Stage

  • James shares his learnings from five years as a leader in the mental health movement in the UK. He shares his personal mental health story, insight on how to talk comfortably about mental health at work and exclusive stories from some of the most progressive businesses in the world when it comes to mental health. You'll take away how to make mental health work for your brand, both internally and externally.
    Collaboration
    Culture & Community
    Industry Insight
    Main Stage
    Where
    Whalar Stage

  • Influencers know how to create communities, cultural moments and conversations. Platforms are battling it out to attract and retain talent. It’s time for brands to start acting like influencers in order to get to know their audiences and stay ahead of the game.
    Collaboration
    Culture & Community
    Industry Insight
    Pyramid Stage
    Where
    LTK Pyramid Stage

  • Our industry has grown 20x in 5 years. We have become legitimised as a communications channel. Scope of campaign outcomes has broadened to include cause marketing, crisis communications and political campaigning as well as “selling stuff” - an evolution highlighted in this year’s expanded IMA categories. The number of operators within the influencer ecosystem has swelled, too - up from 190 agencies and platforms in 2015 to 1,360 in 2020. It is inevitable, then, that whilst the vast majority of incumbents are good actors there will be a small minority who do not act in good faith. How do we professionalise influencer marketing? How do we separate the good actors from the rest? As importantly, how do we increase client numbers and generate repeat business? One step forward is to become accountable for our actions. Accountability can be demonstrated through signing up to codes of conduct.
    Collaboration
    Future-Gazing
    Industry Insight
    Pyramid Stage
    Strategy
    Where
    LTK Pyramid Stage

  • During this 30 minute structured networking session hosted at the Talking Influence Beer Garden, Talking Influence’s staff writer, Neve Fear-Smith will lead a discussion on formulating the perfect influencer collaboration. Neve will share some initial opening thoughts and handy hints in regards to how you can successfully collaborate with an influencer as a brand or agency, you can then mingle over a complimentary drink to share your advice and experiences with fellow attendees.
    Where
    Talking Influence Beer Garden

  • In this talk by the founder of leading diversity marketing group Creed & Culture, Saiful Islam, find out just where your D&I has been going wrong, how you can change it for the better, and crucially how you can market to communities to go from tactical tokenism to strategic transformation.
    Culture & Community
    Industry Insight
    Main Stage
    Thought-leadership
    Where
    Whalar Stage

  • Social Storefronts and Creator Commerce will soon be commonplace across all social platforms. But how can brands leverage this new channel? And how do creators use their Shops to boost sales and combat declines in social media engagement? Hear from the people that did it first. And find out why brands + influencers see x4 more conversion when one Creator storefront is marketed across multiple channels.
    Commerce
    Creator Content
    Culture & Community
    Data Management
    Pyramid Stage
    Where
    LTK Pyramid Stage

  • This panel met in April to discuss the introduction of Shopping Integration to traditional social channels, and to comment on how this shift has revolutionised the metrics by which campaigns are measured. A lot has changed since then! This panel will discuss how this year has unfolded within this space, and reflect on the successes, the failures, the moves that no one saw coming, and take a look at what's next for Social Commerce.
    Commerce
    Industry Insight
    Main Stage
    Measurement
    Strategy
    Where
    Whalar Stage

  • This session will deep dive into the world of influencers, sharing insights directly from creators - tailored to brands and agencies - on the more effective and efficient ways to work together. The session will be run by two of Digital Voices Creative Strategists, Rachel Porter and Sammy Albon, with support from content creators. With Rachel's years of experience managing top creators, and Sammy's former career as a creator spanning the best part of a decade, they will be able to offer a peek behind the curtain into what makes creators tick. From the importance of building meaningful relationships with trusted creators to the best strategy for partnering with influencers for your next marketing campaign, Rachel and Sammy will deliver an engaging and insightful session for both brands new to influencer marketing, and those who have an established influencer marketing strategy. -Helping brands understand how to unlock the value of working with influencers -Uncovering the top tips and tricks to working with influencers -Myth busting the most common influencer marketing mistakes (from an influencer’s perspective)
    Pyramid Stage
    Where
    LTK Pyramid Stage

  • We turn to influencers for their human connection, their trustworthiness and their credibility. In this session, you'll hear the latest insights from Whalar which demonstrate how strategically aligning influencers with your brand over a long-term period drives business results.
    Industry Insight
    Main Stage
    Measurement
    Thought-leadership
    Where
    Whalar Stage

  • With spend within the channel increasing exponentially, and brand upon brand trying to get a slice of the pie, the industry is turning to performance to help prove its value. This session will look at: - What does this model mean for the future of Influencer Marketing? - What performance metrics can be integrated to influence to measure success? - How can automation help brands manage their creator partnerships?
    Data Management
    Industry Insight
    Measurement
    Pyramid Stage
    Strategy
    Where
    LTK Pyramid Stage

  • During this 30 minute structured networking session hosted at the Talking Influence Beer Garden, IMS Partnerships Manager, Ollie Russell will lead a discussion on the topic of breaking the stigma in influencer marketing. Although the influencer marketing industry is rapidly growing, there is still a stigma surrounding its position as a valid and trusted platform. This networking session will allow brands, agencies, and creators to come together to discuss their experience with validating their position in the marketing sphere and to their CEO, sharing advice on how influencer marketing is more than an image on social media.
    Where
    Talking Influence Beer Garden

  • The industry is developing at a rate of knots, with extended licensing, rights and usage of Influencer content becoming a normal request from agencies and clients. This panel will look at where to start when ensuring the fairness of contract for use and fees, and whether the industry can work together to create a gold standard for licensing.
    Future-Gazing
    Industry Insight
    Main Stage
    Measurement
    Strategy
    Where
    Whalar Stage

  • Audiences care about investing in brands that align with their personal values more than ever before. We will be discussing specific strategies for brands looking to connect with a target audience by earning their trust in order to earn their business. One of the fastest, most efficient ways to do that is by partnering with influencers who align with and amplify your brand's values. We will discuss leveraging aligned influencer partnerships to connect with audiences who have a high affinity for your brand. By increasing your social mentions and establishing your brand as a thought leader, you can control the values you want your brand to be associated with.
    Culture & Community
    Pyramid Stage
    Thought-leadership
    Transparency & Authenticity
    Where
    LTK Pyramid Stage

  • Humans can't keep up with the growth of Influencer Marketing, too much data, too many relationships, and too much choice - humans need help. AI is a key part of the solution. Using machine learning and custom algorithms, AI can work with you to overcome many of your current challenges. From selecting the right talent to drive performance, through to predicting success. We will take a deep dive and a journey of exploration into the technology and share some practical implications showing the impact of AI on Influencer Marketing.
    Culture & Community
    Industry Insight
    Main Stage
    Strategy
    Where
    Whalar Stage

  • This panel will discuss the need for better representation of creators with disabilities in influencer marketing. We will hear from content creators and talent specialists on the importance of brands and agencies advancing disability visibility and inclusion in their influencer marketing campaigns.
    Culture & Community
    Industry Insight
    Pyramid Stage
    Thought-leadership
    Where
    LTK Pyramid Stage

  • Over the last 18 months, the industry has gone from strength to strength, and is reaching farther and wider than it ever has done before. With the landscape shifting so rapidly, almost second by second brands, agencies, platforms, and creators need to be aware of trends before they 'break', but this isn't always possible with the industry stretching to service demand, and gaps and silos appearing. This panel will look at the future trends for this channel, including: - Creators are owning their power, how can brands adapt and work with them? - Does the perfect partnership exist in the future, and how can brands & creators attain this? - Disseminating information with Influencers (WHO/UK Gov) why this works, and how to use this channel for educational purposes - (Creator) Brand to Brand marketing, what does the future look like, when your marketing channel emerges as your competitor?
    Future-Gazing
    Main Stage
    Strategy
    Thought-leadership
    Transparency & Authenticity
    Where
    Whalar Stage

  • There’s no doubt Brexit, the pandemic, and the current world’s scenario have changed the way we do business. Platforms like Netflix or TikTok have democratised cultural movements and made them global - series like Money Heist or the very recent Squid Game are the perfect example of this. So, how do we make sure we are keeping up with all this globalisation? What does it mean to have an international team, realistically? How do cultural boundaries set the tone for our global campaigns? Jone and Natalia, two young female immigrants in the UK are taking us on a trip to show the value of what other cultures bring to the UK - especially in our industry - and how we can be more locally relevant in our campaigns. After all, it’s not just about translating concepts - one size does not fit all, and we’re here to help with this!
    Future-Gazing
    Measurement
    Pyramid Stage
    Strategy
    Where
    LTK Pyramid Stage

  • Put your issues to our panel of experts! What barrier are you facing with your CMO? Is there a certain area that you need advice on how to level up? What problem do you not know how to overcome? Using our event app, you can submit questions and get them answered in realtime, dont worry...you can be anonymous!
    Collaboration
    Culture & Community
    Industry Insight
    Main Stage
    Strategy
    Where
    Whalar Stage

  • During this session, Talking Influence’s Staff Writer, Neve Fear-Smith, will provide attendees with an in-person podcast experience. Since launching the Talking Influence podcast at the beginning of the year, Neve has spoken to key players within the influencer marketing industry with the goal of finding out more about the people, places, and moments that have influenced them to get to where they are now. Neve will be chatting to Imogen Coles, Senior Influence Programme Director at Ogilvy, and content creator, about her personal influences, professional influences, and the influences that shape her goals for the future. Imogen’s experience across the board, both agency and creator side, will provide attendees with an insightful tale of influence.
    Collaboration
    Creator Content
    Data Management
    Pyramid Stage
    Thought-leadership
    Where
    LTK Pyramid Stage


PARTNER PROFILE
Close